TFC #50: The Forgotten Purpose of Business - Serving People

In our cabinet businesses, we talk a lot about becoming more efficient, time-saving software, strategies, and frameworks.

It's easy to get caught up watching videos, reading booking, and listening to inspiring speakers on those topics, and forgetting about a core part of business

This week, I want to remind you of this fundamental purpose as I was reminded of it while my wife and I are traveling in Vietnam.

Serving people.

And not just serving people, but serving them well in a way that leaves a lasting impression.

I have been to Asian countries in the past but I especially noticed it this week. There were countless occasions when I was blown away at how people went out of their way to help us and make sure we had what we needed. This included hotel staff, restaurant staff, or anyone in particular.

For example:

Our hotel staff getting to know us and offering us recommendations for the rest of our trip, helping us catch a cab, and offering to store our luggage even after we checked out and were no longer staying there.

The coffee shop we went to took the time to draw our faces in our egg coffee! Surprisingly accurate faces actually.

These types of interactions are what leave lasting impressions.

In America, we get so accustomed to the cold culture that it catches us off guard when someone goes out of their way to serve us. Too often, we are only willing to help people when they are paying us for that specific thing.

Business is an opportunity for us to use our creative and unique skill sets to impact our customers' lives.

What if we became less transactional in our interactions and more caring and helpful?

Would it make us more money?

It probably would if you consider the number of raving fans of your business that you would have, but that is not the point...

So here is a question for you to consider.

Are you more concerned about getting another job out the door, or how your customer feels after the job is completed?

Caring about people can quickly become a lost art in our bustling enterprise of business.

Think about one way you can catch your next customer off guard with your unexpected act of caring.